Advertising+Promotion
Details
Advertising and Promotion by George E. Belch and Michael A. Belch runs 1,760 pages in this tenth edition, a McGraw-Hill hardcover from 2014.
The Book Exchange carries it as a marketing communication and sales promotion text.
- Author: George E. Belch
- Edition: 10th Edition
- Publisher: McGraw-Hill
- Published: 2014
- Pages: 1760
- Format: Hardcover
- Subjects: Communication in marketing, Sales promotion
- ISBN: 9780078028977