Consumer Behavior

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SKU: 9781259232541-Used
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Consumer Behavior: Building Marketing Strategy, by David L. Mothersbaugh and Delbert I. Hawkins, covers consumer behavior and market surveys.


The Book Exchange carries the 13th edition, an 816-page hardcover published by McGraw-Hill Education in 2015.


  • Author: David L Mothersbaugh Associate Professor of Marketing
  • Edition: 13th Edition
  • Publisher: McGraw-Hill Education
  • Published: 2015
  • Pages: 816
  • Format: Hardcover
  • Subjects: Consumer behavior, Market surveys
  • ISBN: 9781259232541
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