M:Advertising
Details
M: Advertising by William Arens and Michael Weigold is an advertising text carried by The Book Exchange.
This third edition came from McGraw-Hill Education in 2017 and runs 480 pages as a paperback.
- Author: William Arens
- Edition: 3rd Edition
- Publisher: McGraw-Hill Education
- Published: 2017
- Pages: 480
- Format: Paperback
- Subject: Advertising
- ISBN: 9781259815942