Marketing Research-W/Access

Now in a 10th edition, Marketing Research by Carl D. McDaniel and Roger H. Gates is a marketing research text at The Book Exchange.

Wiley published the 624-page paperback in 2014.

• Author: Carl D. McDaniel
• Edition: 10th Edition
• Publisher: Wiley
• Published: 2014
• Pages: 624
• Format: Paperback
• Subjects: Marketing research, Economics, Finance, Business and Industry
• ISBN: 9781118808849