Media Planning+Buying In 21St Century
Details
Ronald D. Geskey Sr. wrote Media Planning & Buying in the 21st Century: Integrating Traditional & Digital Media, a book on advertising media planning and marketing.
The Book Exchange carries the third edition, 686 pages in paperback, published through CreateSpace in 2014.
- Author: Mr Ronald D Geskey Sr.
- Edition: 3rd Edition
- Publisher: CreateSpace Independent Publishing Platform
- Published: 2014
- Pages: 686
- Format: Paperback
- Subjects: Advertising media planning, Marketing
- ISBN: 9781502358714