Strategic Brand Management

Strategic Brand Management: Building, Measuring, and Managing Brand Equity is Kevin Lane Keller's text on brand name products and their management.

The Book Exchange carries the fourth edition, 608 pages in hardcover, published by Pearson in 2013.

• Author: Kevin Lane Keller
• Edition: 4th Edition
• Publisher: Pearson
• Published: 2013
• Pages: 608
• Format: Hardcover
• Subjects: Brand name products, Management
• ISBN: 9780132664257