{"product_id":"advertising-imc-principles-practice-9780134480435","title":"Advertising \u0026 IMC by Sandra Moriarty","description":"\u003cp\u003eAdvertising \u0026amp; IMC: Principles and Practice, by Sandra Moriarty, covers advertising and marketing communication.\u003c\/p\u003e\u003cp\u003eThe Book Exchange carries the eleventh edition, a 672-page Pearson hardcover from 2018.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Sandra Moriarty\u003c\/li\u003e\n\u003cli\u003eEdition: 11th Edition\u003c\/li\u003e\n\u003cli\u003ePublisher: Pearson\u003c\/li\u003e\n\u003cli\u003ePublished: 2018\u003c\/li\u003e\n\u003cli\u003ePages: 672\u003c\/li\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003eSubjects: Advertising, Communication in marketing\u003c\/li\u003e\n\u003cli\u003eISBN: 9780134480435\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Book Exchange","offers":[{"title":"Used","offer_id":67922937675950,"sku":"9780134480435-Used","price":60.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3039\/4030\/files\/advertising-and-imc-principles-and-practice-textbook-9780134480435-1.jpg?v=1793827251","url":"https:\/\/www.bookexchangewv.com\/products\/advertising-imc-principles-practice-9780134480435","provider":"The Book Exchange","version":"1.0","type":"link"}