{"product_id":"consumer-behavior-9781259232541","title":"Consumer Behavior: Building Marketing Strategy","description":"\u003cp\u003eConsumer Behavior: Building Marketing Strategy, by David L. Mothersbaugh and Delbert I. Hawkins, covers consumer behavior and market surveys.\u003c\/p\u003e\u003cp\u003eThe Book Exchange carries the 13th edition, an 816-page hardcover published by McGraw-Hill Education in 2015.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: David L Mothersbaugh Associate Professor of Marketing\u003c\/li\u003e\n\u003cli\u003eEdition: 13th Edition\u003c\/li\u003e\n\u003cli\u003ePublisher: McGraw-Hill Education\u003c\/li\u003e\n\u003cli\u003ePublished: 2015\u003c\/li\u003e\n\u003cli\u003ePages: 816\u003c\/li\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003eSubjects: Consumer behavior, Market surveys\u003c\/li\u003e\n\u003cli\u003eISBN: 9781259232541\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Book Exchange","offers":[{"title":"Used","offer_id":67922474959022,"sku":"9781259232541-Used","price":60.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3039\/4030\/files\/consumer-behavior-textbook-9781259232541-1.jpg?v=1793825274","url":"https:\/\/www.bookexchangewv.com\/products\/consumer-behavior-9781259232541","provider":"The Book Exchange","version":"1.0","type":"link"}