{"product_id":"integrated-advertising-promotion-9780132538961","title":"Integrated Advertising Promotion and Marketing Communications","description":"\u003cp\u003eIntegrated Advertising Promotion and Marketing Communications by Donald E. Baack covers communication in marketing and advertising. This is the fifth edition, the MyMarketingLab printing.\u003c\/p\u003e\u003cp\u003ePrentice Hall published its 445 pages in 2011. The Book Exchange carries it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Donald E. Baack\u003c\/li\u003e\n\u003cli\u003eEdition: 5th Edition\u003c\/li\u003e\n\u003cli\u003ePublisher: Prentice Hall\u003c\/li\u003e\n\u003cli\u003ePublished: 2011\u003c\/li\u003e\n\u003cli\u003ePages: 445\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003eSubjects: Communication in marketing, Advertising\u003c\/li\u003e\n\u003cli\u003eISBN: 9780132538961\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Book Exchange","offers":[{"title":"Used","offer_id":67922740052142,"sku":"9780132538961-Used","price":12.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3039\/4030\/files\/integrated-advertising-promotion-textbook-9780132538961-1.jpg?v=1793825743","url":"https:\/\/www.bookexchangewv.com\/products\/integrated-advertising-promotion-9780132538961","provider":"The Book Exchange","version":"1.0","type":"link"}