{"product_id":"media-handbook-by-helen-katz","title":"Media Handbook by Helen Katz","description":"\u003cp\u003eMedia Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, ninth edition, by Helen Katz, covers marketing channels and advertising media planning.\u003c\/p\u003e\u003cp\u003eRoutledge published the 240-page paperback in 2025. The Book Exchange carries it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Helen Katz\u003c\/li\u003e\n\u003cli\u003eEdition: 9th Edition\u003c\/li\u003e\n\u003cli\u003ePublisher: Routledge\u003c\/li\u003e\n\u003cli\u003ePublished: 2025\u003c\/li\u003e\n\u003cli\u003ePages: 240\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003eSubjects: Marketing channels, Advertising media planning\u003c\/li\u003e\n\u003cli\u003eISBN: 9781032671369\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Book Exchange","offers":[{"title":"New","offer_id":68009468264622,"sku":"9781032671369-New","price":91.99,"currency_code":"USD","in_stock":false},{"title":"Used","offer_id":68009468297390,"sku":"9781032671369-Used","price":68.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3039\/4030\/files\/textbook-9781032671369-1.jpg?v=1794306549","url":"https:\/\/www.bookexchangewv.com\/products\/media-handbook-by-helen-katz","provider":"The Book Exchange","version":"1.0","type":"link"}