{"product_id":"strategic-brand-management-9780132664257","title":"Strategic Brand Management by Kevin Lane Keller","description":"\u003cp\u003eStrategic Brand Management: Building, Measuring, and Managing Brand Equity is Kevin Lane Keller's text on brand name products and their management.\u003c\/p\u003e\u003cp\u003eThe Book Exchange carries the fourth edition, 608 pages in hardcover, published by Pearson in 2013.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Kevin Lane Keller\u003c\/li\u003e\n\u003cli\u003eEdition: 4th Edition\u003c\/li\u003e\n\u003cli\u003ePublisher: Pearson\u003c\/li\u003e\n\u003cli\u003ePublished: 2013\u003c\/li\u003e\n\u003cli\u003ePages: 608\u003c\/li\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003eSubjects: Brand name products, Management\u003c\/li\u003e\n\u003cli\u003eISBN: 9780132664257\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Book Exchange","offers":[{"title":"Used","offer_id":67922494357678,"sku":"9780132664257-Used","price":98.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/3039\/4030\/files\/strategic-brand-management-textbook-9780132664257-1.jpg?v=1793825423","url":"https:\/\/www.bookexchangewv.com\/products\/strategic-brand-management-9780132664257","provider":"The Book Exchange","version":"1.0","type":"link"}