Advertising and Promotion by George E. Belch

Advertising and Promotion by George E. Belch

The Book Exchange SKU: 9780078028977-Used
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Advertising and Promotion by George E. Belch and Michael A. Belch runs 1,760 pages in this tenth edition, a McGraw-Hill hardcover from 2014.

The Book Exchange carries it as a marketing communication and sales promotion text.

  • Author: George E. Belch
  • Edition: 10th Edition
  • Publisher: McGraw-Hill
  • Published: 2014
  • Pages: 1760
  • Format: Hardcover
  • Subjects: Communication in marketing, Sales promotion
  • ISBN: 9780078028977
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