Advertising, Promotion, and Other Aspects of Integrated Marketing

Advertising, Promotion, and Other Aspects of Integrated Marketing

The Book Exchange SKU: 9780357983973-New
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Now in an eleventh edition, Advertising, Promotion, and Other Aspects of Integrated Marketing Communications is credited to Terence Shimp.

Cengage South-Western published the paperback in 2024. The Book Exchange carries it.

  • Author: Terence Shimp
  • Edition: 11th Edition
  • Publisher: Cengage South-Western
  • Published: 2024
  • Format: Paperback
  • ISBN: 9780357983973
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