Blue Ocean Strategy, Expanded Edition by W. Chan Kim

Blue Ocean Strategy, Expanded Edition by W. Chan Kim

The Book Exchange SKU: 9781625274496-New
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim takes up market segmentation and new products.

The Book Exchange carries the hardcover, 320 pages, published by Harvard Business Review Press in 2015.

  • Author: W. Chan Kim
  • Publisher: Harvard Business Review Press
  • Published: 2015
  • Pages: 320
  • Format: Hardcover
  • Subjects: Market segmentation, New products
  • ISBN: 9781625274496
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