Global Marketing Management by Masaaki Kotabe

Global Marketing Management by Masaaki Kotabe

The Book Exchange SKU: 9781119563112-New
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Masaaki Kotabe and Kristiaan Helsen's Global Marketing Management, now in its eighth edition, treats export marketing and international business enterprises.

The Book Exchange carries the 768-page paperback, published by John Wiley & Sons in 2020.

  • Author: Masaaki Kotabe
  • Edition: 8th Edition
  • Publisher: John Wiley & Sons, Incorporated
  • Published: 2020
  • Pages: 768
  • Format: Paperback
  • Subjects: Export marketing, International business enterprises
  • ISBN: 9781119563112
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