Hitting the Sweet Spot by Lisa Fortini-Campbell

Hitting the Sweet Spot by Lisa Fortini-Campbell

The Book Exchange SKU: 9781887229098-New
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Hitting the Sweet Spot, by Lisa Fortini-Campbell, is about consumer behavior and motivation research in marketing and advertising.

The Copy Workshop published it in 2001, and The Book Exchange carries it.

  • Author: Lisa Fortini-Campbell
  • Publisher: Copy Workshop
  • Published: 2001
  • Subjects: Consumer behavior, Motivation research (Marketing)
  • ISBN: 9781887229098
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