Media Handbook by Helen Katz

Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, ninth edition, by Helen Katz, covers marketing channels and advertising media planning.

Routledge published the 240-page paperback in 2025. The Book Exchange carries it.

• Author: Helen Katz
• Edition: 9th Edition
• Publisher: Routledge
• Published: 2025
• Pages: 240
• Format: Paperback
• Subjects: Marketing channels, Advertising media planning
• ISBN: 9781032671369