Why of the Buy by Patricia Mink Rath

Why of the Buy by Patricia Mink Rath

The Book Exchange SKU: 9781501382284-New
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Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card, by Patricia Mink Rath, covers fashion merchandising and consumer behavior.

Bloomsbury Academic & Professional published the book in 2023. The Book Exchange carries it.

  • Author: Patricia Mink Rath
  • Publisher: Bloomsbury Academic & Professional
  • Published: 2023
  • Subjects: Fashion merchandising, Consumer behavior
  • ISBN: 9781501382284
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