Integrated Advertising Promotion and Marketing Communications

Integrated Advertising Promotion and Marketing Communications

The Book Exchange SKU: 9780132538961-Used
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Integrated Advertising Promotion and Marketing Communications by Donald E. Baack covers communication in marketing and advertising. This is the fifth edition, the MyMarketingLab printing.

Prentice Hall published its 445 pages in 2011. The Book Exchange carries it.

  • Author: Donald E. Baack
  • Edition: 5th Edition
  • Publisher: Prentice Hall
  • Published: 2011
  • Pages: 445
  • Format: Paperback
  • Subjects: Communication in marketing, Advertising
  • ISBN: 9780132538961
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