Marketing Management by Harper W. Boyd

Marketing Management by Harper W. Boyd

The Book Exchange SKU: 9780256125764-Used
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This is the second edition of Marketing Management by Harper W. Boyd, subtitled A Strategic Approach with a Global Orientation.

Published in 1995, the paperback runs 555 pages and covers marketing and management. The Book Exchange carries it.

  • Author: Harper W. Boyd
  • Edition: 2nd Edition
  • Publisher: Chicago
  • Published: 1995
  • Pages: 555
  • Format: Paperback
  • Subjects: Marketing, Management
  • ISBN: 9780256125764
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