Media Handbook by Helen Katz

Media Handbook by Helen Katz

The Book Exchange SKU: 9781138352643-Used
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The Media Handbook by Helen Katz covers advertising media planning and buying, and The Book Exchange carries the seventh edition.

Taylor & Francis published this 258-page hardcover in 2019.

  • Author: Helen Katz
  • Edition: 7th Edition
  • Publisher: Taylor & Francis Group
  • Published: 2019
  • Pages: 258
  • Format: Hardcover
  • Subjects: Marketing channels, Advertising media planning
  • ISBN: 9781138352643
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